Bells Pure Ice & Plesi
As Australia’s largest packaged ice supplier, Bells Pure Ice needed unified, reliable communications across all locations. Discover how Plesi delivered a modern cloud-based phone system and MPLS solution built for growth.
Bells Pure Ice is Australia’s largest packaged ice supplier with multiple production and cold storage
facilities operating 24/7 – 365 days across multiple states and remote locations.

The Problem
Bells Pure Ice, Australia’s largest packaged ice supplier, operates across 11+ sites with staff split between offices and remote locations.
Their legacy phone system couldn’t keep up—calls dropped, mobile apps failed, and locating team members was a constant challenge.
As hybrid work became the norm, communication gaps impacted internal efficiency and customer service, exposing the urgent need for a modern, unified solution.
Our Solution
Plesi delivered a fully integrated communications and network solution to support growth, hybrid flexibility, and operational continuity—nationwide.
- 3CX Cloud Phone System: One-number reach across all locations—office, mobile, or remote—with seamless call transfers and softphone/mobile access.
- MPLS Network Deployment: High-speed, secure connectivity with a single internet gateway and built-in redundancy across all sites.
- 1300 Number Intelligence: Advanced call routing based on location, time, and demand—fully manageable in-house, no delays.
- Zero-Disruption Rollout: Parallel system implementation across 11 branches with no downtime or user impact.
- Expert-Led Project Management: Transparent planning, consistent updates, and delivery on time, end to end.
- Ongoing Support: Fast response, expert troubleshooting, and long-term reliability for peace of mind.
Result: Streamlined communications, improved efficiency, and scalable infrastructure ready for what’s next.



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